Almost everyone with a website has thought about outsourcing article writing. It is a thought that happens but not many are brave enough to try it. For many business owners, the fear of an unknown person having so much influence over their blog terrifies them. For those that do outsource their article writing responsibilities, it is a decision they do not regret. They know their time is better spent doing something they actually want and have time to do.
Blogging is what all modern companies do. Content is the lifeblood of a company. When business owners think of their need for content, they usually think they can blog for their own company. Most business owners think they are in the best positions to talk about their companies and give their audiences what they want. While that is a great thought, it does not translate well in the reality of blogging.
The Silent Boon of Webmasters
Outsourcing article writing is something many business owners do but few admit to. It is a silent gift from the business world gods. For many business owners, acknowledging their use of bloggers and ghostwriters is an admission of failure. They do not think a business owner should have to pay someone to write about their industry. What most business owners do not realize is that successful business owners hire the best in each industry to make their company look good and become successful. The decision of outsourcing article writing duties is a hard one to make.
As business owners think about their day, many realize they have a lot to do. They know they have to create or supervise the creation of products and services. They have to watch the books, hire and fire people and many other things. For most business owners, 5 PM is just another time on the clock because their days go much longer than that. The thought of having to write a blog post is just something else to do. Many think it can be done quickly and without much fanfare. Then they learn they are wrong.
Blogging is not an easy thing to do. The art of article writing is one that most business owners have not mastered. Because of this ignorance, most business owners decide they are going to fit article writing in whenever they have time. The problem comes when they realize they DO NOT have time to write an article. This is when they begin toying with the idea of outsourcing article writing.
Most business owners have heard of this but have not done it. They do not know why they should and get a lot of hazy answers when they begin to research the topic. There are serious reasons why business owners should outsource article writing.
Time Saved- Someone has to have the time to sit, think and write all those great articles that could appear on a website. Very few business owners have that kind of time and do not know how to carve it into their schedule. By outsourcing article writing business owners save a lot of time they did not realize they needed.
Money Saved- It seems funny to say outsourcing article writing will save money but it will. Any business owner should know their time is money .The more time they spend looking at a blinking cursor on a blank document is money going out the window.
Consistent Content-Successful blogs and industry influencers keep their blogs updated regularly. Writing articles when one has time will NOT lead to a successful blog. Outsourcing article writing will give business owners the consistent content they want without the headaches of writing each post.
Increased Revenue- When a website becomes an authority site, the chance for more revenue increases. Business owners are in business to become known as the best of the best and they need content regularly to help start that reputation. Outsourcing article writing will bring consistent content, leading to more traffic from search engines and that leads to more chances to make money.
Sure, finding a great source of content is hard. There are some risks to outsourcing anything in business. But the rewards of outsourcing article writing are well worth any risks taken.