There are many reasons business blogging rocks and it can be summed up in less than 200 words.
- Word of Mouth
When a blog is good, people talk. People talking leads to more traffic and opportunities to make money.
- Brand Awareness and Building Loyalty
Consistent business blogging will build brand awareness about the company. Not only will consistent business blogging build awareness, it will build loyalty. That loyalty will bring more attention and opportunities to the business.
- Getting Feedback
No business owner can survive without feedback. Business blogging opens the floor for conversation and gives the audience a chance to say what is on their mind.
- The Halo Effect
Consistent business blogging will create a personable image. This image should be positive and friendly. The Halo Effect gives people a reason to trust a company without knowing everyone there or having previously done business with them.
That’s it. Nothing else to be said. Business blogging rocks and those 4 reasons prove it.