Everybody has something to say and video blogging makes it so much easier to say it. Not everyone has time to sit in front of a laptop or PC to type. Your audience doesn’t always have time to read either. Get the message out with a video and find even more success.
Video blogging is taking over the world! Once upon a time, bloggers were limited to getting their message to their audience via post. They had to take the time to type their thoughts out, proof read it and post. That is not the case anymore. With so many options, it seems as if video blogging is the latest wave and craze taking over. And with good reason.
Time is a precious thing and most people do not have a lot of time to waste reading all the articles their favorite bloggers have posted. Instead, the movers and shakers in life prefer to watch a video about the post or topic as they are doing something else. That makes more sense to them and any blogger that isn’t paying attention to this is ignoring a good thing.
Trending and Trendy: Video Blogging is on Fire
When it comes to video blogging, it’s here and from the looks of it, it will be here to stay for a long time yet. Instead of ignoring it, bloggers should at least consider it. It may be the best way for you to get your message to your busy audience and increase your following.
According to Hubspot, this is what video blogging can do for you:
- Social videos can generate 1200% more shares than text and images combined.
- Companies using video enjoy 41% more web traffic from search than other users.
- Video on a landing page can increase conversions by 80% or more.
- Video drives a 157% increase in organic traffic from search engines.
With all that being said, video blogging is something that should be explored. Every business started their blog to serve as an extension of their business. They wanted their business to earn more revenue and reach more people. Well, according to Hubspot, making a great quality video will help meet that goal for quite some time to come.
Take Control and Turn the Camera On
For most people, the thought of putting a video on their website or social media is insane. They don’t think they will look good. They don’t think they will entertain or pull enough interest in their product to make a difference. That isn’t true. Your target audience has much more to do than sit around and wait to read. They have lives to live and they make no apologies about living it.
Keep in mind that most target audiences are connected while they are getting on with the business of living. Instead of having to wait to read an email when they get home, many do it from their phones. Instead of picking up a book to read on their commute, many use their phones and tablets to watch videos or take classes. Don’t forget to include them when you are looking to reach out to your target audience. Making a video will give your audience access to you, your message and your products or services faster than a weekly email.
When it comes to making a video, you have to lose your self-doubt. Yes, you will think the world will be watching but that should not stop your video blogging efforts. Your business is important and you have something of value to offer. Let go of your insecurities and get these videos made.
For those that absolutely refuse to step in front of the camera, you can still take advantage of the video blogging craze! You can just hire someone to do it for you. Yes, it really is that simple. Even with another person reading the script you’ve approved, you will still get the benefits of having a customized video on your website for your business.
Although it seems strange to sit and talk to yourself while imagining your audience is listening, it is almost a must have! Video blogging has turned the heat up on website traffic so business owners have to step their efforts up as well.